Advertising giant Ogilvy announces its first onboarding of a Global Creative Experiences Director.

Ogilvy, the renowned advertising and marketing agency, has taken a significant step towards integrating its creative services globally by appointing Kaleeta McDade as the global executive creative director of experience.

McDade's role at Ogilvy is to establish and maintain the vision and approach to creative strategy, design, and execution on a global scale. This strategic move is part of Ogilvy's ambition to achieve integrated global delivery anchored by creative services.

Steve Soechtig, the CEO of Ogilvy Experience global, explained that the appointment of McDade is a crucial step in realising the network's ambition. He stated, "We needed a global leader to establish and maintain our vision and approach to creative strategy, design, and execution."

McDade joins Ogilvy as its first global creative lead for the experience practice, leading the creative strategy, design, and execution of over 4,000 members within the Ogilvy experience team. The team is divided into eight offerings: experience strategy, insights and intelligence, experience design and build, commerce, experience platforms, data and analytics, CRM and loyalty, and full-funnel activation.

The Ogilvy experience team is currently in the process of integrating creative services globally. This move is expected to strengthen Ogilvy's position in the industry and provide clients with seamless, innovative, and effective solutions.

The appointment of McDade is in the newly created role of global executive creative director of experience at Ogilvy. McDade's exact hiring date is not specified in the available data.

This news marks an exciting time for Ogilvy and the advertising industry as a whole, as the agency continues to push the boundaries of creative strategy and execution on a global scale. With McDade at the helm, Ogilvy's experience practice is poised for greatness.

Advertising giant Ogilvy announces its first onboarding of a Global Creative Experiences Director.