Advertising firm Havas Media recruits its new North America Data Director from Accenture.

Havas Media, a leading media agency, has made a significant addition to its executive team in North America. Mike Bregman, a seasoned data and analytics expert, has been appointed as the new Chief Data Officer for Havas Media in North America.

Based in New York, Bregman will join Havas Media Group and serve as a member of its North American executive leadership team. With over 20 years of experience leading data and analytics teams, Bregman brings a wealth of knowledge and expertise to his new role.

Bregman's career has been marked by his focus on building AI-driven personalization and next best experience engines. Most recently, he served as the global managing director of customer, marketing, and sales analytics within Accenture's Applied Intelligence unit, one of the five largest consulting firms.

In his new position at Havas Media, Bregman will be utilizing his extensive data and analytics experience to develop consumer-360 and attribution modeling platforms. He will also be responsible for creating various real-time cross-channel reporting, planning, and media optimization systems.

Bregman's role will also focus on personalization and next best experience engines, as well as the development of AI-driven systems. He has already demonstrated his abilities in this area by developing bespoke consumer-360 and attribution modeling platforms during his tenure at his previous employer, MEC.

"We are thrilled to have Mike join our team," said Vijay Chakraborty, CEO of Havas Media Group North America. "His expertise in data and analytics, coupled with his experience in building proprietary systems, will be instrumental in driving our data-driven strategy forward."

Bregman's appointment comes at an exciting time for Havas Media, as the company continues to expand its presence in North America. With Bregman's leadership, Havas Media is poised to further enhance its data capabilities and deliver even more effective and personalized solutions for its clients.

Advertising firm Havas Media recruits its new North America Data Director from Accenture.