Advertising Agency MediaCom Becomes Partner with Plant-Based Food Company Impossible Foods
Impossible Foods, a pioneer in plant-based meat alternatives, has unveiled its first national campaign titled "We Are Meat." The campaign, which aims to expand the brand's reach, is a bold expansion of the term's definition and is targeted at beef-minded consumers.
The creative agency responsible for the "We Are Meat" campaign is Wieden+Kennedy Portland. GroupM's MediaCom, Adweek's Global Media Agency of the Year, is the media agency partner for the campaign, working closely with Impossible Foods to deploy the campaign across the nation.
The partnership between Impossible Foods and MediaCom extends to the "We Are Meat" campaign, as they seek to appeal to consumers who traditionally consume beef. The campaign is likely to stir controversy among more carnivorous-minded individuals, but Impossible Foods is undeterred in its mission to expand its appeal.
The "We Are Meat" campaign features a voiceover from actor Scott Glenn, and is part of Impossible Foods' expansion efforts, which are nationwide. The company, known for its plant-based protein brand, is aiming to challenge the status quo and encourage more individuals to consider plant-based alternatives to traditional meat.
The "We Are Meat" campaign is a nationwide initiative aimed at beef-minded consumers, and is a testament to Impossible Foods' commitment to making delicious, sustainable, and nutritious plant-based meat accessible to everyone.
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