"Adac Tourism Prize NRW Nomination Granted to Schwebedrom" or "Schwebedrom Aims for Adac Tourism Prize NRW Award"
In the heart of North Rhine-Westphalia, Germany, six groundbreaking tourism projects are vying for recognition at the ADAC Tourism Prize NRW 2025. The prize, now in its third year, is a joint initiative by ADAC and Tourismus NRW, and it aims to honour projects that drive tourism forward in the region, focusing on sustainability, diversity, and digitalization.
The nominees for this year's award include the "HeimatFreu(n)de" project by Schmallenberger Sauerland Tourismus GmbH, which won the ADAC Tourism Prize NRW in 2023. This project offers visitors a unique blend of culture, history, and outdoor activities, showcasing the beauty of the Sauerland region.
Another nominee is the Schwebodrom in Wuppertal, a project that takes visitors on an interactive time journey, including a virtual reality tour in the original 1900 Schwebebahn wagon. This nomination highlights the region's rich history and innovative use of technology.
The "Weg für Genießer" App in Teutoburger Wald is another contender. This digital platform enhances a 94-kilometer hiking trail with augmented reality at 15 interactive waypoints, offering hikers a unique and immersive experience.
Urland in Lippe, Germany's largest climate park, is another nominee. This project includes the newly opened climate experience world, the archaeological open-air museum, and the nature conservation large-scale project, making it a must-visit destination for those interested in sustainability and the environment.
The Roman grave Weiden in Cologne is a significant archaeological site offering visitors a unique glimpse into antiquity. Located six meters underground in a chamber nearly 2,000 years old, this site is a testament to the region's rich history.
The sixth nominee is not fully detailed in the search results, but it focuses on interactive climate education, historical mobility experiences, and digital travel enjoyment in North Rhine-Westphalia.
The award ceremony will take place on November 4, 2025, at the UNESCO World Heritage Site Zollverein in Essen. The winner will receive a valuable PR package, and the runner-ups will also be recognised for their contributions to the tourism industry in North Rhine-Westphalia.
In addition to the ADAC Tourism Prize NRW, the Heinz Nixdorf MuseumsForum in Paderborn is celebrating the 100th birthday of its founder in 2025 with an anniversary program called "nixdorf 100". Highlights of this program include the humanoid robot Ameca and a music and light festival. The website for the Heinz Nixdorf MuseumsForum is www.hnf.de.
Thomas Hellemann, a tourism expert on the board of ADAC North Rhine, has stated that the submitted projects show many innovative ideas. A 15-member jury of industry experts will select the winners in October 2025.
For more information about the ADAC Tourism Prize NRW, visit www.adac-tourismuspreis.de. To explore the Roman grave Weiden, visit www.roemergrab.de. To download the "Weg für Genießer" App, visit geniesserweg.de. For more information about the Schwebodrom, visit www.schwebodrom.de. For more information about Urland in Lippe, visit www.urland.de.
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