Ad details: Indigenous Advertisement Panels
In the digital advertising landscape, native advertising has become a popular choice for businesses seeking to blend seamlessly with the content of a website. Here's a breakdown of the key specifications and delivery requirements for creating a successful native ad.
Firstly, it's essential to note that the assets for the native ad, including the image and content, are due three business days before the start date. The image, used as a thumbnail, should adhere to specific dimensions and file size limits. On desktop and tablets, the image is displayed as a rectangle with maximum dimensions of 400x300 pixels and a maximum file size of 900kb. Acceptable formats include JPG, PNG, or static GIF. On mobile devices, the image is cropped to a square for optimal display.
When it comes to the image, logos and text should be positioned away from the edges to ensure optimal display on all devices. For PDF content, the size limit is a manageable 6MB.
The content for the native ad can be provided in various formats, such as whitepapers, case studies, podcasts, webinars, or even as an outbound URL. The outbound URL can also be provided as content for the native ad.
It's worth mentioning that the native ad appears on the right side or bottom of the page, depending on the device, to provide a non-intrusive user experience. However, the search results do not provide information about who created the native advertising for a specific start date or the exact day by which the content must be delivered.
In summary, native advertising offers businesses a unique opportunity to engage with users in a less disruptive manner. By adhering to the specified dimensions, file sizes, and content formats, businesses can ensure their native ads are optimally displayed, increasing the chances of user engagement and click-through rates.
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