24 Hour Fitness Debuts Reformer24 Pilates with Virtual Classes in California
24 Hour Fitness has launched a new reformer Pilates programme called Reformer24. The initiative began in December at the gym's Anaheim Hills location in Southern California. Members now have access to dedicated spaces with reformer machines and virtual classes. The pilot programme first opened at the Anaheim Hills club in December. Two more locations—Balboa and Costa Mesa—will introduce Reformer24 in the same month. Each site features a private room equipped with reformer machines and an on-demand kiosk for classes.
The programme repurposes existing gym space and relies on virtual instruction to keep costs lower. Over 800 class options are available, catering to all skill levels from beginners to advanced participants. This move follows earlier 2026 upgrades, including the introduction of Recover24 and PremiumFit24 zones.
24 Hour Fitness is also remodelling clubs in California and Texas to improve member experience. Despite these changes, the company has not announced plans to expand Reformer24 beyond the initial test sites as of March 2026. The reformer Pilates market is growing rapidly, with the combined Pilates and yoga studio sector projected to reach $521 billion over the next decade. For now, Reformer24 remains limited to select Southern California clubs. Members at these locations can use the new facilities immediately.
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