1xBet strengthens European ties at SiGMA and Affiliate World summits

From platform innovations to lucrative partnerships, 1xBet's presence at two major summits signals bold ambitions. Discover how they're reshaping Europe's betting landscape.

, and Administrator

2026 April 7 . 8:03 PM

1 min read

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1xBet strengthens European ties at SiGMA and Affiliate World summits

1xBet has taken part in two major European industry events this year. The company showcased its latest updates and affiliate opportunities at SiGMA East Europe 2024 and Affiliate World Europe 2024. Both summits attract key players in gambling, digital security, and affiliate marketing. At SiGMA East Europe 2024, organised by the SiGMA Group, 1xBet's senior managers presented upgrades to their gaming platform. They also explored new business partnerships in the region. The event is known for bringing together leaders in iGaming and digital security.

A few weeks later, 1xBet attended Affiliate World Europe 2024, one of the largest affiliate marketing gatherings. There, the company shared details about its 1xPartners program. Representatives answered questions from attendees and highlighted the benefits for potential collaborators.

The 1xBet affiliate program currently supports over 100,000 partners worldwide. It offers commissions of up to 50% for each referred client. The company also emphasised its global reach, with a website and app available in 70 languages. Every month, over 3 million players use its services.

Founded 17 years ago, 1xBet provides betting on thousands of sports events and an online casino with games from top developers. The brand continues to expand, particularly in Eastern Europe, where it aims to deepen business connections. By participating in these high-profile events, 1xBet reinforced its position in the European market. The company's updated platform and affiliate incentives are designed to attract more partners and players. Both summits provided a stage for discussing future growth in the region.