DraftKings makes a donation to fight breast cancer.
Daily Fantasy Sports and online gaming platform DraftKings, based in the US, has gathered nearly $120,000 for breast cancer research and treatment as part of a PfCyan campaign. Their fundraising campaign raised an impressive sum beyond $1 million, aligning with DraftKings' mission to contribute to philanthropy. The effort was aided by teaming up with professional football player Larry Fitzgerald from the Arizona Cardinals.
Conducted during the month of October, the "Pink 'Em" campaign saw over 600,000 active supporters donating towards the cause. Bringing together participants when NFL games were a fixture on weekends, the successful initiative broke records as it passed the $1 million mark in total funds presented for the good cause. DraftKing's co-founder, Matt Kalish, addressed the outcome stating, "With over half a million entries in our Pink 'Em contests this month, it's evident that our players stand firm in the importance of giving back, their commitment to societal welfare, and embracing the opportunity to live by their values on our platform. Therefore, we'll continue to seek and seize opportunities to make our impact on society significant through our products."
Ecstatic about the collective success, Larry Fitzgerald echoed a similar sentiment. The 16-year NFL star delighted in the achievement, expressing gratitude to the fans as the driving force of the campaign's success. The popular player-turned-philanthropist used the platform to amplify his undertakings, founded "First Down Fund". He added: "As a professional athlete and the founder of the First Down Fund Foundation, I believe I have a considerable responsibility. We were happy when DraftKings approached the First Down Fund to incorporate us into their Pink 'Em campaign. We're indebted to the fans who took part in the DFS contests and made this range of support for breast cancer prevention and the welfare of those affected by breast cancer possible."
Though this marks DraftKings' first charity movement aimed at breast cancer research, the company's history of charitable endeavors is extensive. Its "Tech for Heroes" initiative played a pivotal role in the education and job-training of war veterans. It focused on funding resources and technical know-how to prepare veterans for a digital era. Across cities like Austin, Boston, Columbus, and San Francisco, nearly $1 million was allocated nationwide. Since its inception, "Tech for Heroes" widened its reach, offering support to over 150 veterans.
The holiday season is forecasted to witness more socially responsibly-geared initiatives from DraftKings, with their platform hosting "unique DFS and betting offers" for a charitable cause. Enlisting its expansive market reach of over 11 million US users, and partnership with major US sports leagues such as the NFL, NHL, NBA, and MLB, they are poised to bolster these initiatives.
In addition to the US tide, charity and gambling have been making waves in the European region. Paddy Power, a major British bookmaking enterprise, initiated a charity drive to support the gay community during the 2018 FIFA World Cup. With each goal scored by the Russian national team, Paddy Power pledged to donate £10,000, showcasing a unique blend of betting and charity. Additionally, European giants like Bet365, SkyBet, William Hill, and Ladbrokes Coral pledged to raise their social levies from 0.1% to 1.0% by 2023.
Spielbank Berlin, a Berlin establishment, also emerged as a benefactor during the year. Its active donation efforts in the past months have caught media attention. In September, they donated €4,500 to aids the fight against HIV. In October, the first 'Pink 'Em' cheques worth €5,000 were presented to "Geflüchtete Türöffner Verein e.V." and cultural center "Panda e.V.". This has sparked a strong relationship between charitable contributions and sports betting in Europe.
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Source: www.onlinecasinosdeutschland.com
