DraftKings has enlisted the services of basketball icon Shaquille O'Neal as their latest brand representative.
DraftKings Announces NBA Legend Shaquille O'Neal as New Brand Ambassador for Sports Betting
In an exciting development, renowned basketball star Shaquille O'Neal has signed on as the new brand ambassador for sports betting giant DraftKings. This partnership is detailed in a recent article on Yogonet [English link].
O'Neal will contribute his basketball insights frequently on DraftKings' social media platforms and will also be showcased in various marketing campaigns by the company.
DraftKings aims to leverage O'Neal's US popularity to extend its reach in the North American sports betting market.
Responding to this collaboration, Stephanie Sherman, Chief Marketing Officer of DraftKings, declared:
We are ecstatic to have NBA icon Shaquille O'Neal join our team. Shaquille's charisma and unmatched energy will significantly boost our brand throughout the NBA season through various marketing initiatives. His widespread influence aligns with our mission to deliver exceptional experiences to our players.– Stephanie Sherman, Chief Marketing Officer of DraftKings, YOGONET**
Shaquille O'Neal: An Iconic Basketball Figure in the US
Known as one of the most beloved basketball players in the US, Shaquille O'Neal initiated his career in 1992 after being selected by the Orlando Magic from Louisiana State University. Despite reaching the NBA Finals with Orlando in 1995, they lost to the Houston Rockets.
In 1996, O'Neal transitioned from the Orlando Magic to the Los Angeles Lakers and was named MVP of the 1999-2000 season. With the Lakers, he clinched the NBA championship in 2000, 2001, and 2002. Spending the majority of his career with the Lakers, he then joined the Miami Heat in 2004. He stayed with Miami until 2008, and later played for the Phoenix Suns, Cleveland Cavaliers, and Boston Celtics. O'Neal retired from basketball in 2011, accumulating three US championships and 15 appearances in the NBA All-Star game during his career. He was inducted into the Basketball Hall of Fame in 2026.
O'Neal: A Familiar Face for Endorsement Deals in the US
O'Neal shared his enthusiasm about his new endorsement agreement with DraftKings and humorously introduced the collaboration:
Some people call me Shaq, but you can call me Mr. DraftKings.– Shaquille O’Neal, Basketball Legend and NBA Hall of Famer, YOGONET**
This partnership with DraftKings is not O'Neal's sole recent collaboration with prominent brands. The basketball legend currently has over 100 endorsement deals in the US, adding up to a net worth of more than $300 million (€282 million). Some of his prominent partners include Nestle, Oreo, and Burger King.
DraftKings: Partnering with Notable Basketball Stars in the US
DraftKings has been partnering with renowned athletes to bolster its presence in the North American gaming market for some time. Recently, the company formed an alliance with NBA legend LeBron James.
James is often featured on DraftKings' social media platforms and boasts over 200 million followers on Instagram and X, enabling the gaming provider to capitalize on his fame.
Shaquille O'Neal's collaboration with DraftKings is expected to significantly boost their social media presence, as he will be sharing his basketball insights frequently on the company's platforms.
Due to O'Neal's widespread influence and US popularity, this partnership is projected to extend DraftKings' reach in the highly competitive North American sports betting market.
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