DraftKings and TUMS bring bets on Super Bowl snacks
Sports betting may cause heartburn. This also applies to excessive snacking at Super Bowl parties. DraftKings and antacid maker TUMS are tackling these topics with a new free game: Tums Prop Bites.
Inspired by the growing popularity of Prop Bets, TUMS Prop Bites allows participants to potentially win $10,000 in prizes through betting categories including pizza delivery on Super Bowl Sunday and other things related to food and snack consumption. . Big game day. Registration for the competition starts on January 16th and lasts until February 11th.
Food is an important part of the fan experience watching the big game at home, and TUMS Prop Bites is a true extension of what DraftKings is about, giving customers more ways to participate in the events they love,” Jay, Head of Brand Partnerships and Advertising Operations at DraftKings Danahy said in a statement.
TUMS is one of the best-selling over-the-counter indigestion medications, manufactured by Haleon. The company is behind other well-known brands such as Advil, Emergen-C, Excedrin, Flonase, Gas-X and Nicorette.
DraftKings and TUMS bring kitsch to prop betting
Traditionally, suggested bets in the NFL could include anything from a touchdown at any time to the amount of receiving yards or whether the quarterback throws an interception.
Since the Super Bowl is the most wagered sporting event in the United States, sportsbooks often offer more side betting options than the usual bets on the big game. These can include, but are not limited to, bets on the outcome of a coin toss, the color of the sports drink poured over the winning coach, and the length of the halftime show.
Proprietary betting has also grown to include pop culture elements thanks to Travis Kelce's romance with pop star and Kansas City Chiefs tight end Taylor Swift , these elements are on full display during the current NFL season.
The TUMS Prop Bites game is open to participants 18 years of age or older.
DraftKings and TUMS Leverage Star Power
For the TUMS Prop Bites game, the manufacturer and DraftKings are leveraging some star power and hiring comedian Desus Nice as the game’s official “tipster.”
Let’s face it: A lot of people watch the big game for the food and atmosphere, and now TUMS is giving viewers the chance to fully enjoy the food without having to worry about heartburn, and with a chance to win cash prizes,” he said at said the statement.
Additionally, DraftKings and TUMS will host a Prop Bites Food Casino event on Friday, February 9 at Circa Stadium Swim in Las Vegas. DraftKings and Circa have a partnership as the former owns the Vegas Sports Information Network (VSiN), which broadcasts some of its sports betting broadcasts from sportsbooks at downtown Las Vegas casino hotels.
Read also:
- U.S. cities with the most Swifties per capita
- Blackjack Casino Advantage: How to Beat the Odds
- Football 101: What is relegation in football?
- New Jersey federal court consolidates Atlantic City casino rate lawsuits
Source: www.casino.org
