DAZN Plans to Expand into Sports Betting Business?
In the realm of football, a new media company has risen to fame in recent years. DAZN has become a household name, even with its relatively young history. Not too long ago, Sky owned the German premium sports market. They were the only ones who showed the Bundesliga and Champions League. Their slogan, "All games, all goals," was a familiar saying. But times have changed, with DAZN experiencing remarkable growth.
DAZN: The Rising Star
DAZN first appeared as a paid streaming service in Germany in August 2016. Simultaneously, it launched in Austria, Switzerland, and Japan, thrilling their fans with various sports. But since then, a lot has shifted. DAZN snagged the rights for broadcasting Bundesliga matches this year. So, Sky still holds the rights for Bundesliga games on Saturdays, but for Friday and Sunday games, a DAZN membership is needed. Two options are available: 14.99€ per month or 149.99€ per year.
Extending Its Reach
DAZN initially won a considerable fanbase in Germany during its first few years, but significant growth occurred within the past two years. Though they provided various sports, American sports were particularly sought after. However, they stepped up their game with football in the past two years. While only a handful of exclusive football games were offered last year, the company has completely turned this around. DAZN's acquisition of Bundesliga game broadcasting rights is a groundbreaking move. The new monthly fee of 14.99€ is a result of these rights. Originally, the monthly cost was 7.99€, but it increased to 11.99€ shortly after, soon to be 14.99€.
What's Next?
After achieving remarkable success in the sports streaming industry, DAZN is still not satisfied. There are rumors that the company has more plans for expansion. Given its goal to become a player in the betting and odds market, earnings and turnover could soar. DAZN isn't the first company to enter this space, as the ProSiebenSat.1 Group already has "JackOne" for sports betting and betting services. The Axel Springer Verlag also offers "BildBet." Their gambling experience has proven profitable, making DAZN's interest in this field expected.
The role of Vice President of Product and Betting is being sought by DAZN through their website. The job description includes "a unique opportunity" that DAZN currently has. The job involves producing "top-class betting offers alongside top-class sports rights in some of the most exciting markets in the world." While DAZN hasn't confirmed the sports betting plans officially, the clues are hard to miss. Moreover, the company is staffed with top gambling industry executives, such as Shay Segev, who joined as DAZN CEO at the beginning of this year and Ian Turnbull, the recent Executive Vice President of the Betting and Gaming division. His experience as a former Entain board member only further solidifies this speculation. The future promises some interesting developments.
Are other major media companies also looking to cash in on the betting industry? Billions of dollars in revenue can be reaped from gambling activities, which explains why more firms are attempting to get into this market. Disney's CEO Bob Chapek has hinted at ESPN aggressively expanding into the betting market, and Disney is already considering a deal to generate additional billions. It's not just Disney and DAZN, though – other companies are also expected to expand into gambling with the new gambling state treaty taking effect on July 1, 2021.
Read also:
- Remaining contenders down to two in DFB's struggle versus Brazil.
- Schalke's Transfer Assessment: A Season of Wastefulness
- Shocking development in the NBA!
- Law enforcement agencies in various metropolises plan expansive measures for May 1.
Source: www.onlinecasinosdeutschland.com
