Panorama

Brazil's Eagerness for Sports Betting Catches NFL's Sight

The NFL is taking notice of Brazil's push for legalized sports betting, as the league seeks to expand its presence globally.

SymClub
May 27, 2024
2 min read
Newscasino
The NFL logo on a football field. The league’s expansion plans could include Brazil and Spain.
The NFL logo on a football field. The league’s expansion plans could include Brazil and Spain.

Attention!

Limited offer

Learn more

Brazil's Eagerness for Sports Betting Catches NFL's Sight

Brazil is working towards establishing a legitimate and regulated sports betting industry, even facing resistance from certain high-profile individuals. It's likely that this endeavor has piqued the interest of the NFL.

The ultimate goal of the NFL is to take American football worldwide. While imposing severe punishments on players involved in betting, the league and its teams are now considering introducing the sport to other regions as part of their expansion strategies.

Mexico has long been a popular destination for the NFL due to football's popularity in the country. However, the NFL has put a pause on hosting games there for the next few years. This is because Mexico, along with the U.S. and Canada, is scheduled to host the 2026 World Cup, and the preparations have made it difficult to find a suitable field.

England has also been a frequent locale for NFL games. Now, Germany is joining the fray, and Spain might be next.

Enlarging the Playing Field

The NBA and MLB already have a foothold in the global athletic market, with long-standing partnerships spanning different continents. The NFL is now racing to catch up.

Given its immense size, South America emerges as a tantalizing option for the NFL. There are countless possibilities, but many cities in Brazil are now being considered as potential hosts for live NFL games, according to ESPN.

Rio de Janeiro and Sao Paulo, two of the largest cities in Brazil, are undoubtedly among the candidates. They are also home to the country's two primary international airports.

There's a considerable appetite for the NFL. Indeed, we saw this during the Super Bowl viewing party held last year in Brazil; it was packed, and the enthusiasm was palpable.

Additionally, the league is looking at Spain as a potential market. Santiago Bernabeu Stadium, the home of Real Madrid, and Atletico Madrid's Metropolitano Stadium are rumored to be two possibilities.

The expansion may occur sooner rather than later. NFL executives, after conducting recent visits to these countries, are contemplating establishing a presence in Brazil and Spain as soon as next year.

Global Aspirations

The league is striving to boost its international presence, leading it to add 17 additional matches to its calendar. The objectives here are twofold: reducing the strain of international travel and increasing advertising revenue.

As part of this push, the NFL has organized three games in London for this season. This is on top of the two they already scheduled for Germany.

This past Sunday saw the first match of the season at Wembley Stadium, where the Jacksonville Jaguars defeated the Atlanta Falcons. The Jaguars have made 10 visits to London, and there have been hints that the team might even relocate permanently to the city.

The Jaguars will remain in London for their second game, preparing to face the Buffalo Bills at Tottenham Hotspur Stadium in Week 5 as underdogs.

Next, the Baltimore Ravens and the Tennessee Titans will face off at Tottenham on October 15. Then, in Week 9, the Kansas City Chiefs and Miami Dolphins will clash at Deutsche Bank Park in Frankfurt, Germany.

The New England Patriots and the Indianapolis Colts will conclude the NFL's international leg a week later, meeting at Deutsche Bank Park as well. While being an NFL fan in Europe can be challenging due to the time zone differences, the league might finally be ready to address this issue.

Read also:

Source: www.casino.org

Attention!

Limited offer

Learn more