Brazilian soccer clubs are trying to block a sports betting ad ban
A controversial issue has arisen in Brazil's ongoing legislative deliberations on "sports betting" as the Brazilian football team opposes a proposal to ban sports betting advertising. They jointly sent a letter to the Senate last week hoping to keep the ban in the language of the final bill.
The ban prohibits sports betting providers from advertising in stadiums and stadiums and entering into sponsorship deals with teams. The debate has become a focus in the Senate, where discussions over passing sports betting legislation have dragged on, leading to repeated delays.
The controversy escalated on November 10, when 33 Brazilian football clubs signed an open letter strongly opposing the advertising ban. The clubs are concerned about the negative impact on their revenue if a ban is implemented.
The controversy stems from a bill passed by the House of Representatives a few months ago that included the advertising ban.Senator Eduardo Guillou is one of the main supporters and sponsors of the advertising ban.
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Geelong believes sports betting can lead to addiction and claims the ban is a necessary step to address the underlying problems associated with gambling. He also suggested a link between sports betting and increased crime, although there was no concrete evidence to support this claim.
In response to these proposed restrictions, 33 football clubs actively opposed the ban. Organizations signed include Atlético Mineiro, Atletico Paraná, Santos Football Club and others.
Although Brazil does not have a regulated betting market, many clubs have signed sponsorship deals. The club calls on the Senate Economics Committee and the Senate as a whole to reconsider the proposed advertising ban and remove it from the law.
Their joint letter to lawmakers underscores their commitment to responsible advertising practices and highlights the potential economic impact the ban could have on their revenue streams. If Geelong's plans pass legislative muster, it could mean millions of dollars suddenly being taken away from the club.
Resolution of the dispute depends on a decision by the Senate. If the Senate moves forward with the ban, the revised bill will be sent to the House of Representatives for further consideration and approval. This extra step allows lawmakers to re-evaluate controversial advertising restrictions.
A long and winding road
It took Brazil several years to get this far with sports betting legislation, despite the potential for millions of dollars in revenue streams for the country. The hope is that the Senate will "stop filibustering" sometime between September and October. But that never happened.
Senate President Rodrigo Pacheco has now pledged to complete discussions on the bill “before the end of the year.” This is a continuation of delays, with a “final” response expected sometime in November, in addition to September and October.
Local outlet Valor reported that Pacheco said he was working to get several legislative measures passed in the Senate, including a legal framework for gambling. The chamber's Commerce Committee has until the week of Nov. 20 to weigh in, meaning a final Senate vote is unlikely before December.
Legislation paving the way for legalized and regulated sports betting is currently before the Senate Constitution and Judiciary Committee. However, it didn't seem to move.
The outlet also said Pacheco was seeking approval of measures to increase Brazilian government revenue. In line with the wishes of Finance Minister Fernando Haddad, this alliance could finally provide the Senate with the momentum it needs to end the sports betting debate.
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Source: www.casino.org
