Blackjack game offered by Hard Rock
In the realm of online gaming, Hard Rock International, a massive US entertainment conglomerate, has moved forward with launching a new social casino app in conjunction with online gaming provider KamaGames from Ireland. The app revolves around table games such as poker and features various "competitive poker games." What's in store for their users?
Emphasis on Video Poker
Hard Rock International, no stranger to the online gaming scene, has introduced a new social casino app called "Hard Rock Blackjack" after recently venturing into live slot machines. This app is predominantly centered around table games and features high-quality 3D versions of blackjack, craps, baccarat, and roulette. Hard Rock collaborated with KamaGames to develop this app.
KamaGames, with a current third-place ranking in the world's largest social poker game market, is known for its "Pokerist" platform. Their focus with "Hard Rock Blackjack" is on video poker, providing a plethora of titles such as Set Poker, Split Bet Poker, and Texas Hold'em. The app also features competitive poker tournaments, including Sit'n'Go, Shootout, and multi-table tournaments, alongside weekly tournaments. There's even a unique party mode. Kresimir Spajic, Vice President of Online Gaming at Hard Rock, stated:
"This alliance is a win-win situation for both parties. Our mission is to provide top-notch gaming experiences around the world. Hard Rock has successfully ventured into mobile games before. We aim to deliver the beloved Hard Rock experience in a digital format."
Hard Rock's goal is to increase its influence in the booming online gambling market with this partnership. They plan to market the app through various cross-advertising campaigns and projects. The app will offer additional game modes, tournaments, events, and online slots throughout the year.
Languages and Community
"Hard Rock Blackjack" is developed to cater to "social interaction" and foster a "sense of community," with an emphasis placed on attracting existing and new customers. Equipped with an instant messenger function, users will be able to chat while playing and send animated emoticons and app gifts to other players. The application will be available in 28 languages for global reach.
ʻIconic American Brandʻ
KamaGames is excited about the prospect of the new app, likening it to "the perfect addition to the portfolio." KamaGames CEO Andrey Kuznetsov commented:
"This partnership presents a fantastic opportunity for expansion. Leveraging our years of experience in social mobile casino games, we're confident this offering will entertain Hard Rock International's customers. We're thrilled with the product and eager to share our technology with Hard Rock."
Hard Rock and KamaGames first connected three years ago, with the former being "extremely selective" when picking partners. However, KamaGames met the table games niche requirements comfortably, prompting Hard Rock's interest.
Rise in Online Gambling During Pandemic
The pandemic has adversely affected the hospitality industry. In response, Hard Rock and KamaGames are exploiting online gaming as a means of staying engaged with their customers. Kuznetsov observes an increased interest in online gambling in quarantined nations and lamented the closure of Las Vegas casinos. Both companies are undergoing a challenging period, alike, with all Hard Rock establishments—like cafes—closed worldwide since March 20, spanning 262 locations in 76 countries, including hotels and casinos. The shutdown is expected to last at least two weeks. The app could represent a potential source of income to make up for substantial losses.
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Source: www.onlinecasinosdeutschland.com
