Betway is now the sponsor for the BLAST Pro Series.
Sportsbook Betway will support the Counter-Strike: Global Offensive events of the BLAST Pro Series. Betway revealed their partnership agreement includes various branding opportunities, backstage access for extended periods, a VIP program, and an option to renew for another year. This decision highlights Betway's ambitions to expand in the eSports field. Previously, Betway had partnered with ESL and successful eSports team Berlin International Gaming (BIG).
Tournaments Begin in Sao Paulo
The BLAST Pro Series includes eight tournaments in different countries annually. So far, tournaments in Sao Paolo, Miami, and Madrid have been confirmed for this year. The Sao Paolo event will be held in the Ginásio do Ibipaba with a seating capacity of 6,000 spectators. This event awards $250,000 as a prize. It will host six of the best Counter-Strike teams in the world, with one participant from the local area.
Loved by global eSports fans, the event entices viewers through television broadcasts and the live stream platform. In Germany, ProSieben MAXX, a private commercial channel from ProSiebenSat.1 Media SE Group acquired broadcast rights for the tournament. ran eSports: Professional. Gaming Magazine, the broadcaster's eSports news magazine, will also feature content about the upcoming BLAST Pro Series. More 2019 venues will be announced in the coming weeks.
Marketing Benefits
The highly-anticipated eSports events provide exceptional opportunities for Betway's on-site and online marketing. Betway will act as a sponsor for designated backstage areas. The company also plans to invite its VIP guests to the event. Paul Atkins, Betway's Director of Marketing Operations, expressed his excitement about the media reach of the BLAST Pro Series.
"The BLAST Pro Series is one of the most exciting competitions on the schedule. If you examine fan reaction - both physically and online - the evidence is clear. Last year's event is proof. We eagerly await engaging more fans than ever before because of the several events accompanying the contest." - Paul Atkins, Director of Marketing Operations, Betway
However, Leo Matlock, Head of Commercial Solutions at BLAST Pro, highlighted Betway's reputation as an established sponsor for premium brands.
"Betway has been in the eSports scene for a while. We are absolutely thrilled to be working with them. Betway are masters of sponsoring exclusive content. So, naturally, we're excited they want to align their brand with the BLAST Pro Series, which is already an established and successful concept. It's an impressive nod to our efforts." - Leo Matlock, Head of Commercial Solutions, BLAST Pro
2019 eSports Sponsorship Activity
The recent collaboration between Betway and the BLAST Pro Series follows Betway's intensified eSports partnerships in 2019. In January, Betway introduced a partnership with the German eSports team Berlin International Gaming (BIG). The German team will now join the clubs already sponsored by Betway, like MiBR, Ninjas in Pyjamas, and Invictus Gaming. With long-term partnerships in the eSports sector, Betway has become known in the community as a dependable sponsor.
In February 2019, Betway extended their contract with ESL. This deal grants Betway exclusive sponsorship rights for ESL's Counter Strike: Global Offensive tournaments. Turtle Entertainment in Cologne oversees ESL, which organizes various eSports tournaments and leagues in over 50 games. This includes national ESL championships, the ESL Pro League, the eSports School Championship, and the ESL European Nations Championship.
In addition to these deals, Betway has increased their involvement in the eSports sector. The company is recognized for its commitment and support for premium brands. Upcoming BLAST Pro Series events promise a grand spectacle for eSports fans worldwide. Fans can expect significant marketing advantages for these premier events.
Read also:
- BVB trails 1-0 against Paris, with Füllkrug leading them towards the final.
- Munich Drama: Late Real Penalty Leaves Bayern Shocked
- Lars is capable of leading BVB, according to many.
- Subsequent torrential rainfall leads to 48 fatalities due to partial highway collapse in China.
Source: www.onlinecasinosdeutschland.com
