Agua Caliente Casino wins naming rights to Palm Springs lobby
Agua Caliente Casino in Palm Springs, California, has entered into a historic marketing partnership with Palm Springs International Airport.
Agua Caliente Casino, the gaming and hospitality company of the Agua Caliente Band of Cahuilla Indians, has become the first company in the aviation industry to acquire naming rights for a commercial airport terminal. Through this branding agreement, Palm Springs International Airport will rename its Regional Jet Concourse (commonly known as the RJ Concourse) to the Agua Caliente Concourse. The change is effective immediately, just in time for holiday travel.
Aviation experts said the deal marks the first time a tribal gaming company has sponsored a commercial airport.
For over 20 years, Casino Agua Caliente has been the ultimate gaming and entertainment destination in the Coachella Valley. "This incredible partnership with Palm Springs International Airport allows us to make a better first impression and tell travelers more about Agua as they enter the airport," Agua said Caliente Casino Chief Operating Officer Saverio Scheri III.
Palm Springs International Airport is located on the Agua Caliente Indian Reservation but is owned and operated by the City of Palm Springs.
“Our team is working hard every day to transform Palm Springs International Airport into an innovative, industry-leading facility,” added Harry Barrett, general manager of the facility. “This announcement is just one of many ‘firsts’ that PSP aims to achieve.”
Palm Springs Casino
Agua Caliente Casino consists of three resorts including Rancho Mirage, Palm Springs and Cathedral City. All locations are within 10 miles of each other. Tribal casinos offer slot machines and table games through a Class III Gaming Agreement between the tribe and the state.
Agua Caliente’s most recent revenue-sharing agreement with California was in 2016 with then-Gov. Jerry Brown (D). It allows the tribe to operate up to 5,000 slot machines and table gaming space. Agua Caliente casinos pay progressive taxes on their gross gaming revenue, capped at 13 percent.
The 2016 deal expanded the tribal casinos from two to six. Cathedral City Agua Caliente Casino opens November 2020.
Cathedral City is the smallest of the three casinos, with about 500 slot machines and eight gaming tables.Palm Springs has 1,000 slot machines and 22 table games, while Rancho Mirage offers 1,450 slot machines and nearly 50 table games.
Palm Springs Destination
Palm Springs is a desert resort town in Riverside County, more than 100 miles southeast of Los Angeles, known for its mid-century architecture, recreational activities, and abundant warm sunshine and cool nights.
Palm Springs' economy relies on tourism, and local government funding comes primarily from retail sales taxes and the city's temporary occupancy tax. The area's busiest time of year is typically Coachella, the annual music and arts festival held at the Empire Polo Club, a short drive from Indio Approximately 22 miles southeast of downtown Palm Springs.
Palm Springs International Airport will handle nearly 3 million passengers in 2022. The newly named Agua Caliente concourse includes eight gates, a CNBC-branded convenience store and a restaurant called Buzz by Barfly.
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Source: www.casino.org
