Sweden's Gambling Laws Under Fire as Denmark's Model Shines Brighter
Sweden’s gambling regulation is facing calls for reform as industry experts highlight Denmark’s more effective approach. A new study by Nordic Legal suggests Sweden could learn from its neighbour’s policies, which have delivered greater market stability. Meanwhile, Sweden’s own system has struggled to meet its 90 percent channelisation target. The Swedish Trade Association for Online Gambling (BOS) has put forward 18 recommendations to improve the country’s regulatory framework. Among these is a proposal to re-examine restrictions on bonuses and loyalty schemes. Secretary General Gustaf Hoffstedt also urged a deeper study of Denmark’s policy structure to strengthen compliance and consumer protection.
Denmark’s gambling market has achieved high channelisation through a mix of open dialogue with operators and graduated enforcement. Unlike Sweden’s stricter, punishment-focused authority, Spelinspektionen, Denmark’s regulator maintains cooperative communication. This approach has helped stabilise the market while addressing problem gambling concerns.
However, even Denmark is considering tighter controls. The country’s Minister for Taxation is reviewing potential limits on gambling advertising and marketing. The Nordic Legal study further questions whether Sweden’s reliance on ISP and payment blocking alone can close its channelisation gap without broader reform.
Experts argue that Sweden may need a full reassessment of its regulatory culture. Structural and governance issues could be hindering progress, making a shift towards Denmark’s model a possible solution. Sweden’s current gambling regulations are under scrutiny as the country falls short of its channelisation goals. With Denmark’s framework offering a tested alternative, policymakers face pressure to adopt reforms. Any changes would likely involve rethinking enforcement strategies and operator engagement to align with successful regional practices.
